Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5CFDE
RGB
165, 207, 222
HSL
196, 46%, 76%
HSB
196, 26%, 87%
CMYK
26, 7, 0, 13
LAB
80, -12, -12
LCH
80, 17, 226
OKLCH
0.83, 0.05, 222
XYZ
51, 58, 78
LUV
80, -22, -17
HWB
196, 65%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.