Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5D2DA
RGB
165, 210, 218
HSL
189, 42%, 75%
HSB
189, 24%, 85%
CMYK
24, 4, 0, 15
LAB
81, -14, -9
LCH
81, 17, 213
OKLCH
0.83, 0.05, 210
XYZ
51, 59, 75
LUV
81, -23, -11
HWB
189, 65%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.