Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A5DFF0
RGB
165, 223, 240
HSL
194, 71%, 79%
HSB
194, 31%, 94%
CMYK
31, 7, 0, 6
LAB
85, -16, -15
LCH
85, 22, 222
OKLCH
0.87, 0.06, 218
XYZ
58, 67, 92
LUV
85, -29, -20
HWB
194, 65%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.