Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A61C99
RGB
166, 28, 153
HSL
306, 71%, 38%
HSB
306, 83%, 65%
CMYK
0, 83, 8, 35
LAB
40, 62, -35
LCH
40, 72, 331
OKLCH
0.51, 0.21, 333
XYZ
22, 11, 31
LUV
40, 57, -58
HWB
306, 11%, 35%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
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