Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A64102
RGB
166, 65, 2
HSL
23, 98%, 33%
HSB
23, 99%, 65%
CMYK
0, 61, 99, 35
LAB
42, 41, 52
LCH
42, 66, 52
OKLCH
0.51, 0.15, 44
XYZ
18, 12, 1
LUV
42, 83, 36
HWB
23, 1%, 35%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.