Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A64D09
RGB
166, 77, 9
HSL
26, 90%, 34%
HSB
26, 95%, 65%
CMYK
0, 54, 95, 35
LAB
44, 35, 51
LCH
44, 62, 56
OKLCH
0.52, 0.14, 49
XYZ
18, 13, 2
LUV
44, 74, 39
HWB
26, 4%, 35%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.