Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A68CFF
RGB
166, 140, 255
HSL
254, 100%, 77%
HSB
254, 45%, 100%
CMYK
35, 45, 0, 0
LAB
64, 29, -55
LCH
64, 62, 298
OKLCH
0.71, 0.16, 292
XYZ
43, 34, 99
LUV
64, 4, -90
HWB
254, 55%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.