Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A699FF
RGB
166, 153, 255
HSL
248, 100%, 80%
HSB
248, 40%, 100%
CMYK
35, 40, 0, 0
LAB
68, 22, -50
LCH
68, 55, 294
OKLCH
0.74, 0.15, 288
XYZ
45, 38, 100
LUV
68, 0, -82
HWB
248, 60%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.