Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6BBD4
RGB
166, 187, 212
HSL
213, 35%, 74%
HSB
213, 22%, 83%
CMYK
22, 12, 0, 17
LAB
75, -3, -15
LCH
75, 16, 257
OKLCH
0.78, 0.04, 253
XYZ
45, 48, 69
LUV
75, -12, -23
HWB
213, 65%, 17%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.