Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6C2EF
RGB
166, 194, 239
HSL
217, 70%, 79%
HSB
217, 31%, 94%
CMYK
31, 19, 0, 6
LAB
78, -2, -26
LCH
78, 26, 265
OKLCH
0.81, 0.07, 260
XYZ
51, 53, 89
LUV
78, -16, -40
HWB
217, 65%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.