Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6D0E4
RGB
166, 208, 228
HSL
199, 53%, 77%
HSB
199, 27%, 89%
CMYK
27, 9, 0, 11
LAB
81, -11, -15
LCH
81, 18, 233
OKLCH
0.83, 0.05, 229
XYZ
52, 59, 82
LUV
81, -22, -21
HWB
199, 65%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.