Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6D2EA
RGB
166, 210, 234
HSL
201, 62%, 78%
HSB
201, 29%, 92%
CMYK
29, 10, 0, 8
LAB
82, -11, -17
LCH
82, 20, 237
OKLCH
0.84, 0.06, 232
XYZ
54, 60, 87
LUV
82, -23, -24
HWB
201, 65%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.