Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6D8EA
RGB
166, 216, 234
HSL
196, 62%, 78%
HSB
196, 29%, 92%
CMYK
29, 8, 0, 8
LAB
83, -14, -14
LCH
83, 20, 227
OKLCH
0.85, 0.06, 222
XYZ
55, 63, 87
LUV
83, -25, -20
HWB
196, 65%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.