Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6E5EC
RGB
166, 229, 236
HSL
186, 65%, 79%
HSB
186, 30%, 93%
CMYK
30, 3, 0, 7
LAB
87, -19, -10
LCH
87, 22, 208
OKLCH
0.88, 0.06, 205
XYZ
59, 70, 90
LUV
87, -31, -12
HWB
186, 65%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.