Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A6EDFF
RGB
166, 237, 255
HSL
192, 100%, 83%
HSB
192, 35%, 100%
CMYK
35, 7, 0, 0
LAB
90, -20, -16
LCH
90, 25, 219
OKLCH
0.91, 0.07, 215
XYZ
64, 76, 106
LUV
90, -34, -22
HWB
192, 65%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.