Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A72D02
RGB
167, 45, 2
HSL
16, 98%, 33%
HSB
16, 99%, 65%
CMYK
0, 73, 99, 35
LAB
39, 49, 51
LCH
39, 71, 46
OKLCH
0.48, 0.16, 36
XYZ
17, 10, 1
LUV
39, 98, 31
HWB
16, 1%, 35%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.