Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A73705
RGB
167, 55, 5
HSL
19, 94%, 34%
HSB
19, 97%, 65%
CMYK
0, 67, 97, 35
LAB
40, 46, 51
LCH
40, 68, 48
OKLCH
0.50, 0.16, 39
XYZ
17, 11, 1
LUV
40, 92, 33
HWB
19, 2%, 35%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.