Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A73D00
RGB
167, 61, 0
HSL
22, 100%, 33%
HSB
22, 100%, 65%
CMYK
0, 63, 100, 35
LAB
41, 43, 53
LCH
41, 68, 51
OKLCH
0.50, 0.15, 42
XYZ
18, 12, 1
LUV
41, 87, 35
HWB
22, 0%, 35%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.