Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A74409
RGB
167, 68, 9
HSL
22, 90%, 35%
HSB
22, 95%, 65%
CMYK
0, 59, 95, 35
LAB
42, 40, 51
LCH
42, 64, 52
OKLCH
0.51, 0.14, 44
XYZ
18, 12, 2
LUV
42, 82, 36
HWB
22, 4%, 35%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.