Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A75F91
RGB
167, 95, 145
HSL
318, 29%, 51%
HSB
318, 43%, 65%
CMYK
0, 43, 13, 35
LAB
50, 35, -14
LCH
50, 38, 338
OKLCH
0.58, 0.11, 340
XYZ
25, 18, 29
LUV
50, 40, -27
HWB
318, 37%, 35%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
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