Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A765BB
RGB
167, 101, 187
HSL
286, 39%, 56%
HSB
286, 46%, 73%
CMYK
11, 46, 0, 27
LAB
53, 38, -35
LCH
53, 51, 318
OKLCH
0.61, 0.14, 318
XYZ
30, 21, 50
LUV
53, 28, -58
HWB
286, 40%, 27%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.