Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7BFD7
RGB
167, 191, 215
HSL
210, 38%, 75%
HSB
210, 22%, 84%
CMYK
22, 11, 0, 16
LAB
76, -5, -15
LCH
76, 16, 253
OKLCH
0.79, 0.04, 248
XYZ
47, 50, 72
LUV
76, -14, -22
HWB
210, 65%, 16%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.