Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7C2DF
RGB
167, 194, 223
HSL
211, 47%, 76%
HSB
211, 25%, 87%
CMYK
25, 13, 0, 13
LAB
77, -5, -18
LCH
77, 18, 255
OKLCH
0.80, 0.05, 250
XYZ
49, 52, 77
LUV
77, -15, -27
HWB
211, 65%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.