Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7C8DA
RGB
167, 200, 218
HSL
201, 41%, 75%
HSB
201, 23%, 85%
CMYK
23, 8, 0, 15
LAB
79, -8, -13
LCH
79, 15, 237
OKLCH
0.81, 0.04, 232
XYZ
49, 55, 74
LUV
79, -18, -18
HWB
201, 65%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.