Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7C8DD
RGB
167, 200, 221
HSL
203, 44%, 76%
HSB
203, 24%, 87%
CMYK
24, 10, 0, 13
LAB
79, -8, -14
LCH
79, 16, 241
OKLCH
0.82, 0.05, 236
XYZ
50, 55, 76
LUV
79, -18, -21
HWB
203, 65%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.