Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7C8EE
RGB
167, 200, 238
HSL
212, 68%, 79%
HSB
212, 30%, 93%
CMYK
30, 16, 0, 7
LAB
79, -5, -23
LCH
79, 23, 258
OKLCH
0.82, 0.06, 252
XYZ
52, 56, 89
LUV
79, -18, -35
HWB
212, 65%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.