Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7CAEA
RGB
167, 202, 234
HSL
209, 61%, 79%
HSB
209, 29%, 92%
CMYK
29, 14, 0, 8
LAB
80, -7, -20
LCH
80, 21, 252
OKLCH
0.82, 0.06, 246
XYZ
52, 56, 86
LUV
80, -19, -30
HWB
209, 65%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.