Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7CAEC
RGB
167, 202, 236
HSL
210, 64%, 79%
HSB
210, 29%, 93%
CMYK
29, 14, 0, 7
LAB
80, -6, -21
LCH
80, 22, 253
OKLCH
0.83, 0.06, 248
XYZ
52, 57, 87
LUV
80, -19, -32
HWB
210, 65%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.