Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7CED4
RGB
167, 206, 212
HSL
188, 34%, 74%
HSB
188, 21%, 83%
CMYK
21, 3, 0, 17
LAB
80, -12, -7
LCH
80, 14, 211
OKLCH
0.83, 0.04, 208
XYZ
50, 57, 71
LUV
80, -20, -9
HWB
188, 65%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.