Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7CEE9
RGB
167, 206, 233
HSL
205, 60%, 78%
HSB
205, 28%, 91%
CMYK
28, 12, 0, 9
LAB
81, -9, -18
LCH
81, 20, 244
OKLCH
0.83, 0.06, 239
XYZ
53, 58, 86
LUV
81, -21, -26
HWB
205, 65%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.