Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7CEEB
RGB
167, 206, 235
HSL
206, 63%, 79%
HSB
206, 29%, 92%
CMYK
29, 12, 0, 8
LAB
81, -8, -19
LCH
81, 21, 246
OKLCH
0.83, 0.06, 241
XYZ
53, 58, 87
LUV
81, -21, -28
HWB
206, 65%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.