Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7CEED
RGB
167, 206, 237
HSL
207, 66%, 79%
HSB
207, 30%, 93%
CMYK
30, 13, 0, 7
LAB
81, -8, -20
LCH
81, 21, 248
OKLCH
0.83, 0.06, 242
XYZ
53, 58, 89
LUV
81, -21, -30
HWB
207, 65%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.