Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7D0DD
RGB
167, 208, 221
HSL
194, 44%, 76%
HSB
194, 24%, 87%
CMYK
24, 6, 0, 13
LAB
81, -12, -11
LCH
81, 16, 223
OKLCH
0.83, 0.05, 219
XYZ
52, 59, 77
LUV
81, -21, -15
HWB
194, 65%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.