Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7D0FF
RGB
167, 208, 255
HSL
212, 100%, 83%
HSB
212, 35%, 100%
CMYK
35, 18, 0, 0
LAB
82, -6, -28
LCH
82, 28, 259
OKLCH
0.84, 0.08, 252
XYZ
57, 61, 103
LUV
82, -22, -43
HWB
212, 65%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.