Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7D4E1
RGB
167, 212, 225
HSL
193, 49%, 77%
HSB
193, 26%, 88%
CMYK
26, 6, 0, 12
LAB
82, -13, -12
LCH
82, 17, 221
OKLCH
0.84, 0.05, 217
XYZ
53, 61, 80
LUV
82, -23, -16
HWB
193, 65%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.