Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7DCFB
RGB
167, 220, 251
HSL
202, 91%, 82%
HSB
202, 33%, 98%
CMYK
33, 12, 0, 2
LAB
85, -12, -21
LCH
85, 24, 240
OKLCH
0.87, 0.07, 234
XYZ
59, 66, 101
LUV
85, -27, -31
HWB
202, 65%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.