Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7E1EA
RGB
167, 225, 234
HSL
188, 61%, 79%
HSB
188, 29%, 92%
CMYK
29, 4, 0, 8
LAB
86, -18, -11
LCH
86, 21, 211
OKLCH
0.87, 0.06, 208
XYZ
58, 68, 88
LUV
86, -29, -13
HWB
188, 65%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.