Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A7E2FD
RGB
167, 226, 253
HSL
199, 96%, 82%
HSB
199, 34%, 99%
CMYK
34, 11, 0, 1
LAB
87, -15, -20
LCH
87, 24, 233
OKLCH
0.88, 0.07, 228
XYZ
61, 70, 103
LUV
87, -29, -28
HWB
199, 65%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.