Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
A8A96B
RGB
168, 169, 107
HSL
61, 26%, 54%
HSB
61, 37%, 66%
CMYK
1, 0, 37, 34
LAB
68, -7, 32
LCH
68, 33, 103
OKLCH
0.72, 0.08, 109
XYZ
33, 38, 19
LUV
68, 2, 43
HWB
61, 42%, 34%
Pantone
467 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.