Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8BED9
RGB
168, 190, 217
HSL
213, 39%, 75%
HSB
213, 23%, 85%
CMYK
23, 12, 0, 15
LAB
76, -3, -16
LCH
76, 17, 258
OKLCH
0.79, 0.05, 254
XYZ
47, 50, 73
LUV
76, -13, -25
HWB
213, 66%, 15%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.