Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8BFDB
RGB
168, 191, 219
HSL
213, 41%, 76%
HSB
213, 23%, 86%
CMYK
23, 13, 0, 14
LAB
76, -4, -17
LCH
76, 17, 258
OKLCH
0.80, 0.05, 253
XYZ
48, 51, 74
LUV
76, -13, -26
HWB
213, 66%, 14%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.