Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8CEDD
RGB
168, 206, 221
HSL
197, 44%, 76%
HSB
197, 24%, 87%
CMYK
24, 7, 0, 13
LAB
80, -11, -12
LCH
80, 16, 228
OKLCH
0.83, 0.05, 224
XYZ
51, 58, 77
LUV
80, -20, -16
HWB
197, 66%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.