Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D0EF
RGB
168, 208, 239
HSL
206, 69%, 80%
HSB
206, 30%, 94%
CMYK
30, 13, 0, 6
LAB
81, -8, -20
LCH
81, 22, 247
OKLCH
0.84, 0.06, 242
XYZ
54, 60, 90
LUV
81, -21, -30
HWB
206, 66%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.