Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D1D6
RGB
168, 209, 214
HSL
187, 36%, 75%
HSB
187, 21%, 84%
CMYK
21, 2, 0, 16
LAB
81, -13, -7
LCH
81, 15, 209
OKLCH
0.83, 0.04, 206
XYZ
51, 59, 72
LUV
81, -21, -9
HWB
187, 66%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.