Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D1D7
RGB
168, 209, 215
HSL
188, 37%, 75%
HSB
188, 22%, 84%
CMYK
22, 3, 0, 16
LAB
81, -13, -8
LCH
81, 15, 211
OKLCH
0.83, 0.04, 207
XYZ
51, 59, 73
LUV
81, -21, -9
HWB
188, 66%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.