Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D2DE
RGB
168, 210, 222
HSL
193, 45%, 76%
HSB
193, 24%, 87%
CMYK
24, 5, 0, 13
LAB
81, -12, -11
LCH
81, 16, 221
OKLCH
0.84, 0.05, 217
XYZ
52, 60, 78
LUV
81, -22, -14
HWB
193, 66%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.