Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D4E6
RGB
168, 212, 230
HSL
197, 55%, 78%
HSB
197, 27%, 90%
CMYK
27, 8, 0, 10
LAB
82, -12, -14
LCH
82, 18, 229
OKLCH
0.84, 0.05, 225
XYZ
54, 61, 84
LUV
82, -23, -20
HWB
197, 66%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.