Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D4E9
RGB
168, 212, 233
HSL
199, 60%, 79%
HSB
199, 28%, 91%
CMYK
28, 9, 0, 9
LAB
82, -11, -15
LCH
82, 19, 234
OKLCH
0.85, 0.05, 229
XYZ
54, 61, 86
LUV
82, -23, -22
HWB
199, 66%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.