Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8DEF7
RGB
168, 222, 247
HSL
199, 83%, 81%
HSB
199, 32%, 97%
CMYK
32, 10, 0, 3
LAB
85, -14, -18
LCH
85, 23, 233
OKLCH
0.87, 0.07, 228
XYZ
59, 67, 98
LUV
85, -27, -26
HWB
199, 66%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.