Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8DFE7
RGB
168, 223, 231
HSL
188, 57%, 78%
HSB
188, 27%, 91%
CMYK
27, 3, 0, 9
LAB
85, -17, -10
LCH
85, 20, 211
OKLCH
0.87, 0.06, 207
XYZ
57, 67, 85
LUV
85, -27, -12
HWB
188, 66%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.